3/20/2023 0 Comments Adobe analytics click map![]() ![]() Differences in Dimensions and Metrics ScopeĪn important aspect of all analytics is the scope of dimensions and metrics. When you think of Adobe success events, think of total events in Google Analytics. For Google Analytics, each goal completion is counted once per session, where in Adobe, each success event counts each time the item occurs in a visit.įor example, if a conversion/success event in each platform is playing a video on the site, and you watch 5 videos in a single session/visit, in Google Analytics that will trigger only 1 video play goal completion, but in Adobe Analytics that will trigger 5 video play success events. Adobe Success EventsĪnother notable difference is GA goal completions vs. As these are two extremely visible aspects of Google Analytics and Adobe Analytics, it’s important to note the high-level naming difference. Looking at Adobe data, one of the first things you will likely notice is that sessions are now visits, and landing page is now entry page. Now that we’ve established why Adobe Analytics is important, let’s look at some high-level dimension and metrics differences between Google Analytics and Adobe Analytics, and establish why the scope of dimensions and metrics is so critical to understanding any analytics set-up.Īdobe Analytics Entry Page vs. ![]() If you understand the features within Adobe Analytics, you will save yourself time as well as others by quickly solving complex analysis problems, creating expansive and actionable reporting, and setting up strategic tracking.Ĭomparing Dimensions and Metrics in Google Analytics vs Adobe Analytics.Becoming familiar with Adobe will naturally expand your analytics skills! While many elements of Google Analytics tracking are applicable to Adobe Adobe’s new features, tools, and caveats will deepen and enrich your analytics knowledge base.Similar to tools like Google Analytics 360, Adobe Analytics offers notable benefits and features (avoiding sampling, custom tracking flexibility, etc.), justifying the notable yearly cost associated to it. Navigation of the Adobe Analytics Interface.Differences in Dimensions and Metrics Scope.Comparing Dimensions and Metrics in Google Analytics vs Adobe Analytics.The program formerly known as “Omniture”.In this post, we’ll cover the following Adobe Analytics beginner topics: Let’s dig into Adobe Analytics and get you up to speed! If you are one of those people, you’ve come to the right place. While most digital analysts understand Google Analytics, many can find Adobe Analytics to be a complete mystery. ![]()
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